About us

Our methodology has been developed over 20 years working closely with some of the best people and teams in Global sport. Helping organisations striving to be great and implementing best practice, we are in a unique position to add competitive advantage through our collective knowledge.

Our content philosophy is centred around three key categories:

1. EDUCATION

When athletes have been educated to the ’How’ and the ‘Why’ of performance, they become engaged. Engagement is key when forging a winning culture.

2. ORGANISATION

Organisation facilitates and supports best practice. Without organisation, schedules, plans and methodologies can fall apart.

3. Inspiration

When athletes are educated and staff are organised the stage is set to inspire. Statements become mantras, mantras become culture

HOW WE DO IT

We utilise the most effective channels when delivering our work, including:
Mobile and tablet apps, digital signage on tv screens, bespoke communications systems, organisational dry-wipe products and high impact graphic environments.

MEET OUR TEAM

AIDAN HALLIWELL

Director

The origins of Sport Specific were established over sixteen
years ago by Managing Director, Aidan Halliwell.
Delivering solutions for sporting performance departments at all levels.

MIKE FORDE

Elite Sport Consultant

Mike is one of the UK’s leading Sports Executives,
having worked in the English Premier League for over 15 years.
Mike is widely recognised as a leading figure in the EPL and
European Soccer for driving innovation and cutting edge
methods across the High Performance world.

PAUL RUSHTON

Head of development

Lead developer of the Sport specific digital communication platform as used by Premier League, NFL & NBA teams. Paul is the architect behind all of the Sport Specific digital products.

GARETH HURST

Head App Designer

Originator of the ‘corporate knowledge’ structure, Gareth formulated the framework that creates the intuitive synergy between departmental content. He is a lynchpin between raw data and the interactive visually rich App content.

MARTIN HALLIWELL

Head of Creative

Great communication is only possible with clear understanding. Martin’s creative graphics and design produce a visual clarity that  informs and inspires.

CRAIG DEEMING

Senior Developer

Craig is the lead on functional development. Taking blue sky concepts, client ideas & requests and makes them reality.

ADAM MOLYNEUX

Head of Production

Adam is involved with the planning, coordination and control of all manufacturing processes. He ensures that products and services are produced efficiently and always at the highest standard.