In close collaboration with the leadership of the Atlanta Falcons franchise, we undertook the task of capturing and codifying Core Intellectual Property (IP) within the organisation. Engaging with each department, we not only extracted their unique visions but also skillfully delivered them back into the environment in a high-impact and concise manner. This process ensured that the essence and strategic insights of each department were not only preserved but also strategically integrated to enhance the overall coherence and impact of the organisation’s identity.