Working closely with the coaching staff, Alistair James (EFC Senior Marketing Manager), and John Holmes (EFC Head of Estates), we upgraded the High Performance Zones by integrating updatable ProSurround panels and top sheets. In the gym, we incorporated iconic imagery, infusing the workout space with visual inspiration. Additionally, we strategically employed strong club messaging and language in other areas, reinforcing the ethos and identity of the club throughout the facility. This comprehensive approach not only highlights past legends and current key moments but also creates a cohesive and motivational atmosphere for athletes and staff alike.