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About us

Our methodology has been developed over 20 years working closely with some of the best people and teams in Global sport. Helping organisations striving to be great and implementing best practice, we are in a unique position to add competitive advantage through our collective knowledge.

Our content philosophy is centred around three key categories:

1. EDUCATION

When athletes have been educated to the ’How’ and the ‘Why’ of performance, they become engaged. Engagement is key when forging a winning culture.

2. ORGANISATION

Organisation facilitates and supports best practice. Without organisation, schedules, plans and methodologies can fall apart.

3. Inspiration

When athletes are educated and staff are organised the stage is set to inspire. Statements become mantras, mantras become culture

HOW WE DO IT

We utilise the most effective channels when delivering our work, including:
Mobile and tablet apps, digital signage on tv screens, bespoke communications systems, organisational dry-wipe products and high impact graphic environments.

MEET OUR TEAM

AIDAN HALLIWELL

Director

The origins of Sport Specific were established over sixteen
years ago by Managing Director, Aidan Halliwell.
Delivering solutions for sporting performance departments at all levels.

MARTIN HALLIWELL

Head of Creative

Great communication is only possible with clear understanding. Martin’s creative graphics and design produce a visual clarity that  informs and inspires.

ADAM MOLYNEUX

Head of Production

Adam is involved with the planning, coordination and control of all manufacturing processes. He ensures that products and services are produced efficiently and always at the highest standard.