A new ‘State of the art facility’ that required a Sixers identity. We had the privilege to immortalise pivotal figures and iconic moments from the illustrious history of the 76ers. Employing powerful phrases like ‘Philly Real’ and ‘Philly Edge,’ we crafted larger-than-life wall graphics to bring scale and impact to an already impressive space. These messages were supported by our ‘ProScreens’ digital signage system and performance management materials.